AWWA ACE69139

This powerpoint presentation begins by providing a brief overview of the basics of dealing with the media, including the following topics: preparing stakeholders; message preparation; testing your messages; choosing a spokesperson; and, practicing your messages. Tips on what the media wants from you are provided, including the following: a basic understanding of the issue in layman's terms; to be assured that you are giving them the "full" story; background information (not "off the record" information); additional resources to contact; and, timely information - reporters have concrete deadlines. AWWA actions in preparation for the AP story are provided.