AWWA SOURCES66706

This paper presents the United Kingdom's Demand Management Bulletin, that has the mission of promoting and marketing water efficiency in the United Kingdom. It is meant to be a "one stop shop" so that readers can follow up the references and feel they are connected to all the current developments on water efficiency. The Bulletin also raises awareness of emerging issues such as carbon emissions, smart metering and the use of sociological approaches to assist in disseminating water efficiency measures. The paper discusses how the Bulletin is produced, and provides examples of how to promote water efficiency through the Bulletin.